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Wireless

Orange Switzerland continues focus on high-end users - CEO

Tuesday 24 May 2011 | 10:14 CET | News
Despite winning only 1,000 net additions for its mobile customers, Orange Switzerland CEO Thomas Sieber is satisfied with the current growth as the net additions are high ARPU customers, according to Swiss newspaper Sonntagszeitung citing an interview with Sieber. He said that the operator plans to launch a marketing campaign for a younger public during the summer, but will continue to focus on high-end customers to keep its ARPU of CHF 59 as highest of Swiss mobile operators. He also said that the operator plans a large campaign to transfer existing customers with tariffs from 2006 to its

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Categories: Mobile & Wireless
Companies: France Telecom / Salt Mobile / Sunrise / Swisscom
Countries: Switzerland
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