Orange and T-Mobile customers in the UK will be able to roam across both networks from 5 October, Everything Everywhere CEO Tom Alexander announced. Customers who sign up for access to both networks will benefit free of charge, with no changes to their existing tariffs or call or text charges. Once registered, should a customer lose signal on their existing network, they will then automatically pick up the signal from the other network where it's available. Users will be asked to opt-in to the new service for the time being as the networks handle around 1,600 different handsets and some devices may have problems with the service. However, from the beginning of 2011, the roaming service will become automatic. Alexander said that Everything Everywhere would use the period between 5 October and the end of the year to gauge customer reactions to the service. The launch will backed by an advertising campaign from both Orange and T-Mobile. Alexander described the adverts as "'a dialogue between the brands." The adverts will also begin to introduce the Everything Everywhere brand using the tag line: Inspired by Everything Everywhere.
