Everything Everywhere has announced that mobile customers of its two brands, Orange and T-Mobile, can now access its two mobile networks as the first customer benefit of the merged company. Orange customers are now able to make calls and send texts on the T-Mobile network and T-Mobile customers are able to do the same using the Orange network. The combined company has 27 million UK customers. Customers who want to sign up for access to both networks will benefit free of charge, with no changes to their existing tariff or call or text charges. Customers simply register at www.orange.co.uk/share or www.t-mobile.co.uk/share to receive an update to their SIM card. From that point on, if a customer loses signal on their existing network, they will automatically pick up the signal from the other network where it's available. The launch will be supported by a GBP 4 million joint Orange and T-Mobile ad campaign launching on 11 October. In the campaign, the two brands will appear 'head to head' and speaking to one another.
