OTE launches OTE My WiFi with Fon

Friday 5 December 2014 | 11:00 CET | News
Greek operator OTE has launched OTE My WiFi, offering Fon membership to all of its double play subscribers for free. In exchange for sharing part of their own bandwidth at home, subscribers will receive free access to shared broadband connections of other OTE customers in Greece and to more than 13 million Fon Spots in other countries. OTE is promoting OTE My WiFi with a viral campaign developed by Ogilvy. In the campaign, an "anonymous" group of people sets WiFi free and declares "WiFipendenceday". They also "invaded" OTE headquarters in Athens and the placed stickers and spray-painted

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Categories: Mobile & Wireless / Mobile & Wireless
Companies: FON / OTE
Countries: Greece
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