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OTT TV becomes 3rd most popular online activity in US - GfK

Thursday 23 July 2015 | 10:56 CET | News
Over-the-top (OTT) TV viewing, or streaming, has become the third most common online activity in the US, according to a streaming video study by the GfK. Streaming come only behind social networking and online shopping, and ahead of listening to music online, instant messaging and internet gaming. The study also found OTT TV viewing to be much higher in households including at least one Generation Xer (35-49 years old) or children (to 17 years old), a streaming video study by GfK for the US revealed. More than half (54%) of homes with kids view OTT content on a TV set, compared with the

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Categories: Broadcast & Satellite / General
Companies: GfK
Countries: United States
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