The survey found that the Dutch providers Ziggo, UPC and KPN have been the most successful at signing up customers for triple-play, with almost six out of ten of their subscribers on triple-play in Q4 2013. Tele2 and Online had much lower penetrations, at just over a quarter of customers on triple-play subscriptions.
A fifth of Telfort’s triple-play customer base signed up for their subscription in the past six months, suggesting the KPN subsidiary is winning new customers. Telfort had in total 4 percent of triple-play customers in Q4 2013, similar to Tele2’s share. Together with Ziggo, Telfort also had the highest Net Promoter Score, which measures whether customers would recommend the provider to others. Online.nl had the lowest NPS, at -23, with an average of -8.
The percentage of triple-play customers subscribing to a plus package with extra TV channels has increased gradually over the past three quarters. KPN (27%) and XS4ALL (30%) triple-play customers more often have a plus package than the market average (23%).
These figures come from the report ‘Triple Play Insights Q4 2013’, based on a survey of 14,500 Dutch consumers aged 12-80. The survey was conducted during the fourth quarter of 2013 by the Telecompaper Consumer Panel.
