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General

Over half of Movistar Spain's customers interact using digital channels

Friday 8 March 2019 | 15:13 CET | News
Telefonica said over half (52%) of Movistar subscribers in Spain used digital channels to liaise with the operator at least once in 2018, up over 20 percent year on year. These include the Mi Movistar mobile app and desktop client, plus social networks, messaging apps and email as well as its 'Aura' voice-activated assistant via the new "Movistar Home" physical hub, a feature that's still in its early stages.

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Categories: General
Companies: Movistar / Telefonica / Twitter
Countries: Spain
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