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Wireless

Parkmobile integrates programmatic radio into mobile ad strategy

Monday 12 February 2018 | 17:03 CET | News
Parkmobile will be integrating programmatic radio into its mobile advertising strategy, together with mobile media bureau MobPro. Parkmobile will use mobile programmatic radio through a technical link between Triton and MobPro. Triton is the audio-first SSP through which OMX, the digital branch of OMS and representative of the more than 35 digital audio platforms, offers its radio inventory programmatic.

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Categories: Mobile & Wireless
Companies: Parkmobile
Countries: Netherlands
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