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Broadband

Pluto TV LatAm added to Yahoo ad management platform

Wednesday 1 December 2021 | 12:00 CET | News
Yahoo and ViacomCBS announced an agreement to integrate the latter's Pluto TV catalogue into Yahoo's ad inventory supply-side platform (SSP) in Latin America. The aim is to help Pluto TV generate greater value in the monetisation of its advertising spaces, with a focus on digital actions to extend engagement and omnichannel reach, said the partners.

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Categories: Broadcast & Satellite / Internet
Companies: Pluto TV / ViacomCBS / Yahoo
Countries: Latin America
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