Portugal's Cabovisao rebrands as Nowo

News General Portugal 14 SEP 2016
Portugal's Cabovisao rebrands as Nowo
Portuguese operator Cabovisao has relaunched as Nowo, changing both its image and business model. The basic offer will consist of a 100 Mbps internet connection for EUR 19.99 per month, with 33 TV channels. Customers will be able to add more services, such as fixed telephony, mobile telephony or more TV channels. The maximum loyalty period is 12 months. 

Nowo is aiming to double the number of customers to 400,000 and double its share of the telecom market revenues to 10 percent over the coming two years. The new name follows the company's acquisition by Apax Partners at the start of this year from Altice. 

Categories:

General

Companies:

Cabovisao

Countries:

Portugal

Tags:

Voice services, Internet Access, Pricing, Corporate strategy, Marketing - Branding

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