Proxama rolls out NFC marketing for Guinness

Wednesday 7 August 2013 | 11:16 CET | News
The Diageo-owned Guinness brand is launching a new NFC mobile marketing technology in the UK. The NFC technology has been activated in the entire estate of new Guinness founts installed in outlets across Great Britain and Ireland. Stonegate Pub Group outlets in the UK are the first to trial the new marketing tool, which will run in 20 outlets until end-August. In these outlets, consumers can enable NFC technology by tapping their smartphone against the harp on newly installed 'magic behind the gates' Guinness founts to see if they have won a complimentary pint of Guinness. The NFC mobile

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: Proxama
Countries: Ireland / United Kingdom
::: add a comment
This article is part of dossier


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Proxama provides NFC, QR codes for Ralph Lauren at Harrods

Published 30 Oct 2014 11:50 CET | United Kingdom
UK mobile marketing, loyalty and NFC payments company Proxama has provided NFC tags and QR codes Ralph Lauren's launch of the ...

Posterscope uses Proxama's TapPoint platform

Published 01 Oct 2013 11:34 CET | World
Posterscope, an out-of-home communications agency, teamed up with contactless mobile commerce specialists, Proxama, to ...

Proxama supports BlackBerry 10 campaign in UK

Published 24 Jul 2013 10:37 CET | United Kingdom
BlackBerry is launching the 4th phase of the BlackBerry 10 experiential campaign in the UK, supported by Proxama, provider of ...

Moneto supports NFC prepaid wallet function on iPhones

Published 23 Jul 2013 10:44 CET | United Kingdom
Kalixa Group, DeviceFidelity and MasterCard have announced the launch of the moneto prepaid wallet in the UK. The wallet enables ...

VocaLink selects Oracle for Zapp m-commerce platform

Published 17 Jul 2013 11:53 CET | United Kingdom
Zapp, the UK m-commerce company recently set up by VocaLink, has selected Oracle to help build its technology platform. Zapp ...

Calendar   /   Industry Events

24 Mar 6G Wireless Summit
26 Mar Telia Company Capital Markets Day
26 Mar Huawei press conference
26 Mar 5G Briefing
26 Mar Smart City Summit & Expo (SCSE) 2019
27 Mar ZTE FY results
27 Mar Partner Communications Q4 2018
27 Mar Secureworks fiscal Q4
27 Mar Call & Contact Centre Expo
27 Mar Ericsson AGM
27 Mar Report: Dutch Multiplay Market 2018-Q4
28 Mar Telekom Slovenije Q4 2018
28 Mar Altice Europe Q4 2018
28 Mar Bezeq Q4 2018
28 Mar United Internet Q4 2018
28 Mar 1&1 Drillisch Q4 2018
28 Mar Deutsche Telekom AGM
28 Mar Report: Telecom Business Market Insight 2018 Q4
29 Mar Tiscali FY 2018
29 Mar Tele Columbus Q4 2018
29 Mar BlackBerry fiscal Q4
29 Mar Telecom Italia AGM
02 Apr Gigabit Access 2019
02 Apr Swisscom AGM
::: More Calendar Items