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Wireless

Proxama rolls out NFC marketing for Guinness

Wednesday 7 August 2013 | 11:16 CET | News
The Diageo-owned Guinness brand is launching a new NFC mobile marketing technology in the UK. The NFC technology has been activated in the entire estate of new Guinness founts installed in outlets across Great Britain and Ireland. Stonegate Pub Group outlets in the UK are the first to trial the new marketing tool, which will run in 20 outlets until end-August. In these outlets, consumers can enable NFC technology by tapping their smartphone against the harp on newly installed 'magic behind the gates' Guinness founts to see if they have won a complimentary pint of Guinness. The NFC mobile

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Categories: Mobile & Wireless
Companies: Proxama
Countries: Ireland / United Kingdom
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