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General

Qualcomm hires Intel's Baldwin as marketing chief

Wednesday 18 October 2017 | 10:25 CET | News
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Qualcomm announced that Penny Baldwin joined the company as senior vice president and chief marketing officer (CMO), reporting directly to CEO Steve Mollenkopf. Prior to joining Qualcomm, Baldwin was vice president and general manager of Global Brand Management at Intel, where she was responsible for developing and managing Intel's global brand strategy, positioning and reputation. Baldwin was also responsible for partner marketing, New Technology Group and sports marketing globally.

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Categories: General
Companies: Intel / Qualcomm
Countries: World
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