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Rakuten names NBA player Curry as global brand ambassador

Thursday 10 January 2019 | 08:02 CET | News

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Japanese e-commerce group Rakuten entered into a partnership with three-time NBA champion Stephen Curry. The partnership includes a multi-year agreement with Curry that appoints him as Brand Ambassador for Rakuten and lays the ground for collaboration on branding and marketing efforts for Rakuten's global e-commerce business and membership programme, with a special focus on the US. Rakuten will also be named the title sponsor of Curry's first-of-its-kind basketball camp for overlooked prep athletes, "Underrated tour, powered by Rakuten."

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Categories: Internet
Companies: Rakuten Mobile
Countries: Japan / United States
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