Rakuten rolls out new branding at Wuaki.tv, Viber

Wednesday 19 July 2017 | 13:29 CET | News
Rakuten has renamed its European VoD service Wuaki.TV as Rakuten TV. The company acquired Wauki.TV in 2012. The rebranding is part of a growing use of the Rakuten name across the Japanese company's portfolio, including for its mobile messaging platform Viber, which is now called 'Rakuten Viber' on its site. The rebranding aims to take advantage of Rakuten's sponsorship of FC Barcelona, which starts this season. Viber is the official communications channel for the Spanish football team.

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Categories: Internet / Mobile & Wireless
Companies: Rakuten Mobile / Viber / Wuaki.tv
Countries: Europe
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