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Real Madrid, Alibaba to launch online store in China

Monday 27 July 2015 | 09:03 CET | News
Real Madrid and e-commerce giant Alibaba have announced an agreement to launch an official online Real Madrid store on Alibaba's Tmall Global platform in China. The partnership will allow Chinese shoppers to purchase a selection of Real Madrid club merchandise, such as official player jerseys, club apparel and club memorabilia via an online store that features a player fitting room interactive function so that fans can choose outfits and products from their favourite players. Real Madrid president Florentino Perez welcomed the deal, saying it would help the club reach more than 600 million

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Categories: Internet
Companies: Alibaba
Countries: China / Spain
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