Research In Motion announced that more than 50 carriers have now implemented integrated carrier billing on the BlackBerry App World storefront for their customers. Integrated carrier billing enables a customer to purchase apps or digital goods on their BlackBerry smartphone and have the purchases put directly on their regular monthly bill from their carrier. Carrier billing is also integrated with the BlackBerry Payment Service, which enables developers and content providers to offer in-app purchases (such as additional levels in a game) as well as supporting one-off and recurring (subscription-based) purchases, without interrupting the customer's app experience. Aggregated data indicates that customers' propensity to purchase apps in BlackBerry App World increases when carrier billing is offered, with an average of 75 percent of gross sales transacted through the carrier. Average carrier revenues derived from apps increased between 100-300 percent since the launch of the service.
