Riverbed announces new brand identity and logo, plus new Digital Performance Platform

Wednesday 14 March 2018 | 15:34 CET | News
Under its multi-year strategy to evolve its product portfolio and take a leading place in the market for digitisation, Riverbed has unveiled a new Riverbed Digital Performance Platform and announced a new brand identity: The Digital Performance Company. 

The new Digital Performance Platform brings together Digital Experience Management, Cloud Networking and Cloud Edge systems, providing businesses with a modern IT architecture. The platform comes with support from Riverbed professional services. The company noted that it partners with a number of leading technology companies such as Microsoft, AWS, Zscaler, Palo Alto Networks, and ServiceNow, which will help companies further drive integration and push value. 

With its new corporate brand identity around Digital Performance, the Company is repositioning itself as The Digital Performance Company. The new positioning reflects the investment and focus Riverbed has put into digital experience management, next-generation cloud networking, and cloud edge solutions, and better articulates the total value and impact of Riverbed system in the digital marketplace. Riverbed will also be showing its new logo, reflective of the new positioning on digital performance. 

Riverbed said that the company is well positioned to grow in its addressable market worth over USD 30 billion. Riverbed's portfolio spans SD-WAN and cloud networking, digital experience management and cloud edge.

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