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Broadband

Roku buys Dataxu ad-buying platform for USD 150 million

Tuesday 22 October 2019 | 15:42 CET | News
Roku announced the acquisition of Dataxu for USD 150 million, to help grow its advertising business. The demand-side platform enables marketers to plan and buy video ad campaigns.

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Categories: Broadcast & Satellite / Internet
Companies: Roku
Countries: United States
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