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Roku partners with comScore to deliver video ad measurement

Thursday 27 October 2016 | 07:51 CET | News
Roku and comScore announced that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essentials (vCE). Publishers and advertisers that choose to participate can measure dynamically inserted video ads on the Roku platform with vCE metrics. Media buyers and sellers will have access to campaign metrics comparable with those used for desktop, mobile and linear TV advertising, such as reach/frequency, GRPs and demographics.

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Categories: Broadcast & Satellite
Companies: Roku
Countries: United States
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