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RTL acquires 60% stake in Adfactor

Tuesday 19 September 2017 | 10:49 CET | News
RTL has acquired a 60 percent stake in the Dutch company Adfactor, a specialist in digital content marketing (native advertising). Adfactor has a network of influencers and content makers that will be combined with RTL's own MCN, giving advertisers access to a platform for targeted campaigns. Adfactor will continue to operate from its office in The Hague. The takeover will take effect from 01 October. 

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Categories: Broadcast & Satellite
Companies: RTL
Countries: Netherlands
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