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RTL, Amobee set up joint venture on addressable advertising

Thursday 21 October 2021 | 09:38 CET | News
RTL Group has partnered with Amobee to strengthen its addressable advertising business in Europe. The companies will establish a jointly owned sales and services company called TechAlliance, combining the ad-tech services of Amobee and RTL-owned Smartclip in Europe. The agreement is subject to regulatory approvals and expected to close in the first quarter of 2022.

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Categories: Broadcast & Satellite
Companies: Amobee / RTL Deutschland / RTL Group
Countries: Europe
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