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RTL Germany to change brand, rename channels, rework programmes in strategic shake-up

Tuesday 15 June 2021 | 10:08 CET | News
German broadcaster RTL said it plans to change its brand, rename its channels and adjust its programmes to strategically reposition itself on the TV market. Mediengruppe RTL Deutschland will operate under the name RTL Deutschland from September, while the streaming service TVNow will be renamed as RTL + at the end of the year. RTLplus will receive a new name soon, too. RTL Deutschland will continue to have Vox, ntv and Nitro under its roof.

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Categories: Broadcast & Satellite
Companies: ARD / RTL Deutschland / RTL Group
Countries: Germany
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