Safaricom launches Songa music streaming service

Tuesday 13 February 2018 | 09:44 CET | News
Kenyan operator Safaricom has launched a new all-inclusive music streaming service offering a wide variety of music to consumers, as well as an additional platform for artists to sell their music. The “Songa by Safaricom” streaming service will be accessible as an app on Android mobile devices and provides one-touch access for music across all major genres, giving subscribers the convenience of listening to their favorite music on their smartphones. 

The app curates, codifies and classifies a vernacular, local and world class international music catalogue with over two million songs from over 400,000 artistes. Available music includes songs by local stars such as Sauti Sol, Mercy Masika, Nyashinski, and Eric Wainana, and international sensations Wizkid, Camila Cabello, Usher, Chris Brown, Beyonce and Davido among others. Songa by Safaricom offers online and offline play, track and full album downloads, playlist creation and an ability to share links with other subscribers. 

The service will launch with a free fourteen-day trial. Thereafter customers will have the freedom to choose a subscription plan that suit them at KES 25 per day, KES 150 per week or KES 499 per month. The service has concluded agreements with major international and African music labels and aggregators including Sony Music Entertainment, Africori, Africha, Ngoma and Expedia, and is at an advanced stage of negotiation with other labels.

The launch of the music app emphasizes Safaricom’s commitment to growing the Kenyan music industry. Safaricom runs the biggest ring back tunes service, popularly known as Skiza, for its 29 million customers, and last year paid out over KES 1.4 billion in royalties to artistes.


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