Safaricom plans to add advertising to M-Pesa app

Friday 26 November 2021 | 10:06 CET | News
Businesses will soon be able to advertise on the M-Pesa app, as Safaricom upgrades the mobile money platform to offer capabilities beyond payments and cash transfers, Business Daily reported. This will open a new revenue line for Safaricom, following other technology firms such as Amazon, which offers advertising as part of its online retail business. The idea comes after parent company Vodacom Group signed an agreement with China's Ant Group, which runs the payment platform Alipay.

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Categories: Mobile & Wireless
Companies: Alipay / Safaricom / Vodacom / Vodacom South Africa
Countries: Kenya
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