Kenyan operator Safaricom has introduced new products in a new strategy aimed at ensuring simplicity, transparency and honesty across all its products and operations. This includes the launch of a new data plan and a new calling and SMS plan that will offer data and minutes with no expiry.
The new bundles are immediately available on *544#. Under the code, users will be able to choose any amount to buy and also get 50 percent extra airtime for calls and SMS across all networks.
In addition, Safaricom said it will aim to serve its more than 33 million customers in under five minutes both at its more than 50 Safaricom shops across the country and whenever they call the call centre. Safaricom acting CEO Michael Joseph said the company will reorganize its shops across the country to provide a more personalised experience to customers.
Starting 01 November, new customers joining the network can get their Sim cards free at Safaricom shops and dealer outlets, with a top-up of KES 50 airtime to activate their line. Customers will also have the freedom to choose a number of their choice when they purchase a new line.
Joseph said during celebrations to mark nineteen years since the company was launched that the new plans further empower customers to purchase both talk time and data bundles for any amount, starting as low as KES 1. Customers can see how much data MB, minutes and SMS they will get before completing the transaction.
As a permanent proposition, customers purchasing the new Call and SMS plans on *544# will get 50 percent extra talk time with every purchase enabling them to talk more for less. Safaricom has also revamped the *100# menu. In addition to the Data Manager where customers can stop their airtime from being used when they run out of data bundles, customers will also have the power to see and stop promotional messages.
Customers can also view how much data they have used, get their PUK and more on the new menu. The company has also increased its data bundle sizes under the new plan by more than 45 percent, especially for the more affordable price points of between KES 1 and KES 20. A customer purchasing KES 5 worth of bundles will now get 10 MB with no expiry, up from 7 MB which would expire in 24 hours. Safaricom said it will announce more changes and enhancements to products and services over the next few days and in coming months
