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General

Samsung launches Gen Z Lab

Monday 29 November 2021 | 13:16 CET | News
The Gen Z Lab, a collaboration between Samsung's regional offices in Korea, North America, Europe, Central and South America, Southeast Asia and Samsung South Africa, was officially launched on 5 October. The lab aims to encourage meaningful communication with the Gen Z generation (9-12 years old), who Samsung says will dominate premium consumption in the near future.

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Categories: General
Companies: Samsung
Countries: World
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