Samsung to spend record GBP 45 mln on Galaxy S6 advertising

Tuesday 10 March 2015 | 10:16 CET | News
Samsung plans to invest a record GBP 45 million in a UK ad campaign for the Galaxy S6 smartphone, reports Telegraph, adding that it will be the most ever in invested in launching a phone and the most for any single product in the UK. The campaign will include broadcast, outdoor, including on the London tube. This figure marks a 20 percent boost to launch advertising expenditure compared to the Galaxy S5. The Samsung Galaxy S6 and S6 Edge go on sale in the UK on 10 April.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: Samsung
Countries: United Kingdom
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Samsung opens tender to pare UK distributors

Published 16 Apr 2015 11:13 CET | United Kingdom
Samsung UK will reduce its number of distributors after a full review of its IT and mobile communication channel partners is ...

UK operators launch Samsung Galaxy S6, Galaxy Edge

Published 13 Apr 2015 09:47 CET | United Kingdom
Mobile network operators EE, Vodafone UK, O2 UK and 3 UK confirmed pricing and started selling the Samsung Galaxy S6 and S6 Edge ...

Samsung takes over Harrods for three weeks

Published 09 Apr 2015 15:56 CET | United Kingdom
Samsung will take over two sides of the Harrods storefront in Knightsbridge, London, for three weeks until 24 April, exhibiting ...

Movistar Spain to sell Galaxy S6 for EUR 699 unlocked

Published 23 Mar 2015 10:56 CET | Spain
Movistar (Telefonica) has started taking pre-orders for the Samsung Galaxy S6 and S6 Edge smartphones, available in Spain from 10 ...

EE takes pre-orders for Samsung Galaxy S6, S6 Edge

Published 22 Mar 2015 21:41 CET | United Kingdom
UK mobile operator EE has started taking pre-orders of Samsung Galaxy S6 and S6 Edge smartphones with Wi-Fi Calling over the 4GEE ...

O2 offers Fitbit with Galaxy S6, HTC One M9 pre-orders

Published 20 Mar 2015 11:06 CET | United Kingdom
Mobile operator O2 UK has starting taking pre-orders for the Samsung Galaxy S6, S6 Edge and HTC One M9 when bought with an O2 ...

Samsung launches accessories for Galaxy S6, S6 edge

Published 19 Mar 2015 13:35 CET | World
Samsung Electronics announced an accessory collection for the new Galaxy S6 and Galaxy S6 edge. The collections includes covers ...

Orange, Vodafone Romania accept pre-orders for Galaxy S6

Published 18 Mar 2015 10:05 CET | Romania
Orange Romania and Vodafone Romania started taking pre-orders for Samsung Galaxy S6 and S6 Edge. Orange is offering various ...

Samsung opens Italian pre-orders for Galaxy S6 

Published 16 Mar 2015 10:08 CET | Italy
Samsung Electronics Italia has started taking pre-orders for its latest flagship devices, the Galaxy S6 and Galaxy S6 Edge. The ...

Samsung spendeert recordbedrag aan promotie S6

Published 10 Mar 2015 10:20 CET | United Kingdom
Samsung is voornemens in het Verenigd Koninkrijk (VK) 45 miljoen pond, omgerekend zo'n 63 miljoen euro, uit te trekken voor de ...

Samsung books strong initial orders for Galaxy S6 - report

Published 09 Mar 2015 14:22 CET | World
Mobile operators worldwide have ordered around 20 million of Samsung's new Galaxy S6 smartphones, according to a report in the ...

EE to offer Samsung Galaxy S6, Galaxy S6 Edge

Published 02 Mar 2015 09:03 CET | United Kingdom
UK mobile operator EE announced that it will offer Samsung's new flagship smartphones, the Galaxy S6 and Galaxy S6 Edge on the ...

Samsung unveils Galaxy S6 smartphone at MWC

Published 01 Mar 2015 19:53 CET | World
Samsung Electronics presented at Mobile World Congress its latest flagship smartphone, the Galaxy S6. The premium unibody design ...

Calendar   /   Industry Events

20 Apr Grameenphone Q1 2021
20 Apr Netflix Q1 2021
20 Apr Atos Q1 2021
20 Apr Iridium Communications Q1 2021
20 Apr Apple 'Spring Loaded' event
21 Apr HKBN H1 results
21 Apr Crown Castle Q1 2021
21 Apr Netgear Q1 2021
21 Apr Elisa Q1 2021
21 Apr Orange Belgium Q1 2021
21 Apr Verizon Q1 2021
21 Apr Rogers Communications Q1 2021
21 Apr Comcast Q1 2021
21 Apr Ericsson Q1 2021
21 Apr Vivendi Q1 2021
21 Apr Proximus AGM
22 Apr Tele2 Q1 2021
22 Apr AT&T Q1 2021
22 Apr Orange Q1 2021
22 Apr VeriSign Q1 2021
22 Apr Snap Q1 2021
22 Apr Nordic Entertainment (NENT) Q1
22 Apr Intel Q1 2021
22 Apr FCC meeting
23 Apr Telia Q1 2021
25 Apr Vodafone Qatar Q1
26 Apr SBA Communications Q1 2021
::: More Calendar Items