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Wireless

Samsung to spend record GBP 45 mln on Galaxy S6 advertising

Tuesday 10 March 2015 | 10:16 CET | News
Samsung plans to invest a record GBP 45 million in a UK ad campaign for the Galaxy S6 smartphone, reports Telegraph, adding that it will be the most ever in invested in launching a phone and the most for any single product in the UK. The campaign will include broadcast, outdoor, including on the London tube. This figure marks a 20 percent boost to launch advertising expenditure compared to the Galaxy S5. The Samsung Galaxy S6 and S6 Edge go on sale in the UK on 10 April.

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Categories: Mobile & Wireless
Companies: Samsung
Countries: United Kingdom
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