Samsung to start advertising on smart TVs in Europe - report

Tuesday 31 May 2016 | 10:30 CET | News
Samsung Electronics is planning to introduce advertising on its smart TV platform in Europe. The world's largest maker of TVs by shipments added new tile ads to the main menu bar of its premium TVs in the US in June 2015 and is planning to expand the program to Europe in coming months, people familiar with the matter told the Wall Street Journal. Samsung is working to expand its pool of advertising clients by using agencies and its ad-sales team in New York, according to one source, and by using software updates to retroactively activate tile ads on older smart TV models. The advertising is

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Categories: Broadcast & Satellite
Companies: Samsung
Countries: Europe
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