0
Video

Samsung to start advertising on smart TVs in Europe - report

Tuesday 31 May 2016 | 10:30 CET | News
Samsung Electronics is planning to introduce advertising on its smart TV platform in Europe. The world's largest maker of TVs by shipments added new tile ads to the main menu bar of its premium TVs in the US in June 2015 and is planning to expand the program to Europe in coming months, people familiar with the matter told the Wall Street Journal. Samsung is working to expand its pool of advertising clients by using agencies and its ad-sales team in New York, according to one source, and by using software updates to retroactively activate tile ads on older smart TV models. The advertising is

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Broadcast & Satellite
Companies: Samsung
Countries: Europe
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Bangladeshi court imposes bar on WPP-owned TV rating agency

Published 08 Jun 2016 15:41 CET | Bangladesh
A Bangladeshi court has imposed an injunction on MRB Bangladesh, preventing it from providing any television rating point (TRP) ...

Samsung zet advertenties in Smart TV menu

Published 31 May 2016 09:06 CET | Europe
Samsung breidt de advertentiediensten op Smart TV's uit naar Europa. Dat schrijft the Wall Street Journal. In 2015 startte ...

Samsung opens up TV checkout system to all developers

Published 28 Apr 2016 10:10 CET | World
Samsung has announced the launch of an expanded native billing system for its range of internet-connected smart TVs at its annual ...

Samsung to launch UHD TVs, Blu-ray player in March, April

Published 16 Feb 2016 17:15 CET | World
Samsung Electronics has unveiled its latest smart TVs and the first Samsung Ultra HD Blu-ray player, all set for release in March ...

Samsung Smart TV platform claims 2.5 mln weekly users in UK

Published 02 Feb 2016 15:32 CET | United Kingdom
Samsung confirmed that its Smart TV platform has passed the 2.5 million weekly unique users mark in the UK. This represents ...