SAP most valuable German brand worldwide, followed by Deutsche Telekom - study

Friday 7 February 2020 | 13:50 CET | News
SAP is the most valuable German brand worldwide, with a value of EUR 46.4 billion, according to the BrandZ Germany ranking compiled by Kantar and WPP, Heise Online reports. Deutsche Telekom ranked second with a value of EUR 40.8 billion, and Mercedes-Benz third with EUR 20.1 billion. 

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Categories: General
Companies: BMW / Bosch / Deutsche Telekom / SAP / Siemens
Countries: Germany
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Vodafone best known German mobile operator brand, ahead of Deutsche Telekom, 1&1 - survey

Published 24 Mar 2021 09:25 CET | Germany
Vodafone is the best known brand among mobile network providers in Germany with 61.2 points out of maximum 100, according to a ...

SAP plans IPO of Qualtrics

Published 27 Jul 2020 09:39 CET | World
SAP announced its intention to list its subsidiary Qualtrics, a provider of a management platform solutions. Through the IPO, SAP ...

Deutsche Telekom to close shops, focus more on online channels

Published 28 Jan 2020 16:48 CET | Germany
Deutsche Telekom announced plans to reorganize its distribution channels in Germany. As a result, Telekom will close 99 of its ...

Telefonica Germany signs partnership with Cts Eventim for O2 brand marketing

Published 17 Jan 2020 08:48 CET | Germany
Through the partnership, Telefonica will use the media channels provided by Eventim Brand Connect, including social media, ...

Deutsche Telekom's Chief Brand Officer to leave in April

Published 09 Jan 2020 15:10 CET | Germany
Deutsche Telekom said that Chief Brand Officer Hans-Christian Schwingen will leave the company from 01 April. Ulrich Klenke, ...

Telcos narrow customer affinity gap with big tech companies - survey

Published 11 Dec 2019 16:21 CET | World
Customer perception of service quality from telecom companies improved 10 percent over the past two years, driven by ...