Sapo adopts AppNexus Full-Stack

Wednesday 12 June 2019 | 16:41 CET | News

Altice Portugal’s internet content aggregator Sapo has partnered with advertising tech company AppNexus for the adoption of a full range of AppNexus products, with Full-Stack technology. The products support the purchase and sale of digital advertising, including the AppNexus advertising server, the supply-side platform (SSP) and the demand platform (Demand-Side Platform or DSP). 

The partnership will provide Sapo with the necessary infrastructure to develop and transform its digital activity and advertising, and will also allow for a more efficient transaction with its partners, through direct access to demand, resulting in a better optimisation of the brand's revenues.

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Categories: IT
Companies: Altice Portugal
Countries: Portugal
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