SBC Communications (San Antonio, TX), local phone company, has launched a strategy to offer lower priced and more customised services to small businesses in an effort to increase its market share in this growing segment. Competition has risen in the SME market since carriers move to underserved markets at a time of weak general demand. SBC will provide tools for data, Internet, wireless, long-distance and local services customised for each potential client vs selling one-size-fits all bundles. Firms with up
