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Serie A snubs latest Sky Italia bid for non-exclusive rights

Tuesday 30 March 2021 | 10:26 CET | News
Italy's top-tier Serie A football league has rejected Sky Italia's bid to broadcast three weekly matches on a non-exclusive basis and intends to hold a new tender for the domestic rights package covering the 2021-24 cycle. "Within two weeks a new auction will be launched to tender unsold broadcasting rights," said Serie A in a statement. According to a Reuters report, Sky offered EUR 263 million for the package after streaming rival Dazn secured the bulk of the domestic rights for around EUR 2.5 billion.

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Categories: Broadcast & Satellite
Companies: Dazn / Sky Italia
Countries: Italy
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