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Broadband

SFR customer retention incentives to counter Free - report

Wednesday 15 December 2010 | 12:18 CET | News
French mobile and broadband operator SFR has reacted to rival broadband operator Free's announcement that it would include calls to mobiles in the unmetered triple-play service by instructing sales staff to offer a range of incentives to subscribers who threaten to cancel their subscription to switch to Free, ZDnet France reports. SFR staff can offer a 20 percent discount on the operator's own premium service, Evolution, reducing the price from EUR 34.90 to EUR 27.80 per month for one year. Other possible incentives include offering a free subscription for six months to an option normally

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Categories: Internet
Companies: Free / SFR
Countries: France
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