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SFR signs up Payet as brand ambassador

Monday 20 June 2016 | 08:34 CET | News
French operator SFR has signed up French football player Dimitri Payet as its new ambassador in La Reunion, Guadeloupe, Guyana, Martinique and Mayotte. Payet, who is playing for France in the Euro 2016, was born in La Reunion. The partnership with SFR will run for 2.5 years and will see Peyet feature in ads for the company and attend events in La Reunion. SFR's parent company Altice also has a sponsorship agreement with footballer Cristiano Ronaldo.

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Categories: General
Companies: Altice Europe / SFR
Countries: Reunion
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