SFR targets Free Mobile in ad campaign

Monday 29 October 2012 | 09:56 CET | News
French mobile and broadband operator SFR is taking on rival Free Mobile in a new ad drive that does not refer to its competitor by name but is clearly aimed at it, Frandroid reports. The SFR ad reads "A certain number of subscription plans said to be 'less expensive' seem to present network problems. If you are on one of these plans, go to sfr.fr, we will replace it by another subscription at the same price benefiting from SFR's 3G+ (HSDPA) network covering 98.6 percent of the population". As part of its strategy to counter Free Mobile's game changing arrival in France's MNO market earlier

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Categories: Mobile & Wireless
Companies: Free Mobile / SFR
Countries: France
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