Sharing online increases consumers' influence over companies

Wednesday 16 September 2015 | 11:29 CET | News
Consumers are increasingly acting like citizen journalists by sharing information online and observing not only each other but also companies and authorities. In fact, according to a report from Ericsson ConsumerLab, just over half (51 percent) of the smartphone users surveyed believe that sharing information and opinions online has increased their influence over companies. Consumers feel that they are able to pressure industry and authorities to change in beneficial ways, said the report, adding that 69 percent of smartphone users believe they are sharing and viewing more personal content

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Categories: Internet
Countries: World
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