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Wireless

Shine to help mobile operators block ads

Friday 15 May 2015 | 09:16 CET | News
Several mobile operators plan to block advertising on their networks, using technology developed by the company Shine. One European carrier told the Financial Times that it has installed blocking software in its data centres and planned to turn it on before the end of 2015. The software prevents most types of advertising from loading in web pages and apps, though it does not interfere with "in-feed" ads of the kind used by Facebook and Twitter. The blocking technology was developed by Shine, an Israeli start-up whose shareholders include Horizon Ventures, the investment fund of Li Ka-shing.

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Categories: Mobile & Wireless
Countries: Europe / World
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