0
Wireless

Sim-only plans drive Dutch mobile operator campaigns in Aug-Sept

Monday 5 November 2018 | 13:29 CET | News
The Dutch mobile providers spent EUR 29 million on advertising in August and September. Sim-only deals accounted for EUR 10.3 million of the gross spending, more than the EUR 8.9 million on package deals, while Samsung's Galaxy S9 smartphone and Apple's iPhone X also featured in many campaigns, according to Telecompaper's Benelux Media Expenditure database. 

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: Hollandsnieuwe / KPN / Samsung / Tele2 Netherlands / Telfort / T-Mobile Netherlands / Vodafone Netherlands
Countries: Netherlands
::: add a comment
This article is part of dossier

iPhone


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

No-frills segment more than doubles Dutch mobile market share in ten years

Published 27 May 2019 15:46 CET | Netherlands
The no-frills providers are characterised by simple offers without any extras. Although they focus on offering good prices, they ...

Operators geven EUR 29 mln aan advertenties uit, focus op sim-only

Published 18 Oct 2018 13:28 CET | Netherlands
In de maanden augustus en september heeft T-Mobile het meest uitgeven aan mobiele advertenties. De bruto uitgave die T-Mobile in ...

Dutch Mobile Operators 2018-Q2

Published 06 Sep 2018 12:30 CET | Netherlands
This latest report from Telecompaper's continued research into developments in the Dutch communication services market looks at ...

Dutch Mobile Virtual Operators 2018 Q1

Published 19 Jul 2018 13:12 CET | Netherlands
This report covers the virtual operator market in the Netherlands (MVNOs and second brands of MNOs) as of the first quarter of ...

Vodafone Netherlands launches shared mobile plan for families

Published 18 Jun 2018 09:47 CET | Netherlands
Vodafone Netherlands has started selling its Red Together offer for family subscriptions. As announced earlier, this gives family ...

Benelux Media Expenditure

Published 25 Mar 2014 11:36 CET | Belgium
Get information about the media expenditure of your competitors in the Netherlands. We monitor all the marketing activities of ...