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SK Broadband adopts dataxu's TotalTV platform

Thursday 8 November 2018 | 13:19 CET | News
Dataxu, a provider of programmatic marketing software for marketing and media professionals, has signed an agreement with SK Broadband, the South Korean operator of IPTV service Btv, OTT service Oksusu, and TV Commerce service SK Stoa. SK Broadband can now use dataxu's TotalTV offering, which aims to upgrade the way TV campaigns are planned and executed by enabling targeting at the household level, in real-time via dataxu's self-serve DSP dubbed Touchpoint.

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Categories: Broadcast & Satellite
Companies: SK Broadband
Countries: Korea, Republic of
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