0
Video

SK Broadband adopts dataxu's TotalTV platform

Thursday 8 November 2018 | 13:19 CET | News
Dataxu, a provider of programmatic marketing software for marketing and media professionals, has signed an agreement with SK Broadband, the South Korean operator of IPTV service Btv, OTT service Oksusu, and TV Commerce service SK Stoa. SK Broadband can now use dataxu's TotalTV offering, which aims to upgrade the way TV campaigns are planned and executed by enabling targeting at the household level, in real-time via dataxu's self-serve DSP dubbed Touchpoint.

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Broadcast & Satellite
Companies: SK Broadband
Countries: Korea, Republic of
::: add a comment
This article is part of dossier

OTT


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.