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SKO to merge TV, online viewing numbers

Saturday 22 April 2017 | 12:06 CET | News
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Dutch ratings agency SKO will from 21 April provide a new, enriched dataset to themarket, merging online and TV viewing numbers. This will make it possible for SKO to asses the cross-media range of programmes and video commercials.

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Categories: Broadcast & Satellite / Internet
Companies: SKO
Countries: Netherlands
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