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Sky changes how it measures programme performance

Wednesday 27 September 2017 | 14:21 CET | News
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Sky is changing the way it measures and reports on the performance of its programmes in the UK by focusing on a seven-day cumulative audience. Available from BARB around two weeks after an episode first airs, this will cover all linear broadcast, including repeats, as well as most catch-up and on-demand viewing through a TV set, including those watching with NOW TV. For shows which Sky releases as a boxset, it will also report on its 'total programme consumption' once the series concludes. 

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Categories: Broadcast & Satellite
Companies: Now TV / Sky
Countries: United Kingdom
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