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Sky Italia becomes official Twitter reseller in Italy

Thursday 4 May 2017 | 08:38 CET | News
Twitter has announced that Sky Italia will be its official reseller for Italy, responsible for the sale of all advertising starting in May. In a statement, Sky said the deal was part of the diversification of its business model beyond pay-TV and the production of original content. Twitter, meanwhile, said it hoped the partnership would give its advertisers the opportunity of reaching an even wider and more engaged potential audience.

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Categories: General
Companies: Sky Italia / Twitter
Countries: Italy
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