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Sky Italia sees no reason to take part in DTT auction

Friday 4 April 2014 | 11:53 CET | News
Sky Italia sees no good reason why it should take part in the Italian government's auction of three licenses for new digital terrestrial TV frequencies due to take place at the end of April, reports Reuters. Speaking at the presentation of the new Sky Atlantic channel, Eric Gerritsen, the company's executive vice president of communication and public affairs, said that Sky was only allowed to bid for the least attractive of the three packages on offer. "They put three multiplexes up for auction and tell us we can only bid for one, the worst of the three, would you do so?", he said, going on

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Categories: Broadcast & Satellite
Companies: Sky Italia
Countries: Italy
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