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Sky Italia unafraid of Netflix and Vivendi competition - CEO

Thursday 12 May 2016 | 15:14 CET | News
Satellite TV and broadband operator Sky is not afraid of the increased competition in Italy resulting from the recent launch of Netflix and the new Vivendi-Mediaset combination, according to Sky Europe CEO Jeremy Darroch. In an interview with Italian business daily Il Sole 24 Ore, the head of Sky Europe stressed that Italy will play a key strategic role in the company's future direction, especially when it comes to content creation. "Italy will be content focused, there's no doubt about that," said Darroch, adding that "We will use the country's great cultural wealth to generate currents of

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Categories: Broadcast & Satellite
Companies: Mediaset / Netflix / Sky / Vivendi
Countries: Italy
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