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Sky, ITV, Channel 4 launch unified TV ad campaign measurement tool

Wednesday 9 June 2021 | 12:23 CET | News
UK TV broadcasters Sky, Channel 4 and ITV are collaborating on the launch of a new unified TV advertising campaign measurement tool called CFlight, which will launch in the UK in autumn 2021. 

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Categories: Broadcast & Satellite / Internet
Companies: Channel 4 / Comcast / ITV / NBCUniversal / Sky
Countries: United Kingdom
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