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Sky launches major rebrand for entertainment channels

Tuesday 19 April 2016 | 16:59 CET | News
Sky has launched an integrated rebrand across its entertainment portfolio, including Sky 1, Sky Atlantic, and Sky Arts. This new branding will be reflected seamlessly across all platforms and formats, aligning the channel's brand identity, promos and on-screen presence (OSP). The rebrand is designed to ensure that each channel will have its own clear identity that supports its customer proposition. The branding work was created by Sky's in-house creative team in co-operation with production partners.

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Categories: Broadcast & Satellite
Companies: Sky
Countries: United Kingdom
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