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Broadband

Sling TV launches brand refresh with new ad campaign

Wednesday 31 August 2016 | 14:58 CET | News
Dish's Sling TV has launched a new multimedia marketing campaign entitled "Who's Bad?!" and featuring actor Danny Trejo. The national campaign will span across television, digital, mobile, social, print and new media platforms, and seek to position Sling TV as the solution to traditional pay-TV pain points, including high costs, long-term contracts, rental equipment fees, annual price hikes, useless channels and poor customer service. It will be in both English and Spanish and target both general market and Latino audiences.

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Categories: Broadcast & Satellite / Internet
Companies: Dish Network
Countries: United States
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