Small screens push TV content strategy innovation – study

Wednesday 5 April 2017 | 09:12 CET | News
New TV practices and content are emerging globally to meet the needs of younger audiences on internet screens (computers, smartphones and tablets), according to a study published by Eurodata TV Worldwide, the audience measurement specialist created by Mediametrie. The study found that, with the exception of South America, live TV consumption decreased globally by a small percentage compared to 2015, averaging at 3 hours per day in 2016. Broadcasters have invested in new formats to attract younger viewers on internet screens. In France, a new TF1 app enabled viewers to turn into a coach for

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Categories: Broadcast & Satellite / Internet
Countries: World
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