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Smart TVs, voice assistants increasingly popular in Germany - Gfu

Thursday 12 July 2018 | 16:58 CET | News

The smart TV and voice assistants are the best known new technologies in Germany, with 76 percent of respondents saying they were familiar with either of these technologies in a new survey of 2,000 German households in May by the trade association Gfu Consumer & Home Electronics. In contrast, only 26 percent of households said they had heard of the new 5G mobile standard and only 16 percent were familiar with the Internet of Things (IoT). 

The number of households with a smart TV has also increased, to 46 percent from 42 percent in 2017, while 61 percent of respondents said they now use a smart TV, up from 56 percent one year ago. Viewing habits have changed, however, with video-on-demand (VoD) services supplanting media libraries as the most popular smart TV application, said Gfu. A total of 63 percent of households said they used their smart TV for VoD services, while 52 percent said they use media libraries on their smart TV.

Devices used for streaming services also vary by age group, found Gfu. Some 46 percent of users over the age of 60 stream programmes on TVs and tablets, while respondents between the ages of 16 and 39 years used smartphones (62 percent) and PC/laptops (50 percent) more to stream content. Nearly three-quarters of respondents (74 percent) said they used Amazon Prime to stream programmes, while 58 percent use Netflix and 27 percent use Google Play. Nearly a quarter (23%) of respondents said they stream content via Sky Online, while 15 percent use Germany’s Maxdome.

Smartphones are used for more than four hours per day by Germans, found Gfu. Respondents on average said they use their mobile phone for gaming and listening to music for 54 minutes a day, while the use messaging services and other apps took up 51 and 37 minutes, respectively. Social media services are used by 68 percent of respondents, followed by mobile price comparison services (63 percent), newspapers and news services (59 percent), making payments or purchases (58 percent), public transport (53 percent) and booking flights or hotel rooms (49 percent).


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Categories: Internet / Mobile & Wireless
Companies: GFU
Countries: Germany
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