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General

Smartphone penetration in 65-80 age group up 82%

Friday 16 May 2014 | 11:46 CET | News
Smartphone penetration in the Netherlands was up by 14 percent percent year-on-year to 72% in the first quarter of 2014. People over 50 drove the increase, with smartphone penetration up 27 percent among 50-65 year olds and 82 percent higher among 65-80 year olds. In the first quarter of 2013, only 23 percent of over-65s had smartphones, well below the market average of 63 percent. In the first quarter of this year, the percentage has nearly doubled, and 43 percent of the 65-80 year olds own smartphones. Among the 65-80 year olds, Apple's iPhone is a less popular than in the total market,

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Categories: General
Companies: Apple / Huawei China / KPN / Nokia / Telecompaper
Countries: Netherlands
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